What Will Make Your Website Stand Out?

There are so many features "good" websites have that are effective, but which one separates the best from the good?

Many websites now have mobile friendly designs, fast loading times and simple navigation. These are unquestionable features that have come to be expected in the digital age. Then there are other features like having a clear call to action, that increase the value of a website.

But what is the most valuable feature that consumers want to see on your website?

It's video.

Videos on websites increase conversion rates, improve your search engine optimization, lower bounce rates, and increase the time that people spend on your website.

You could write a perfect sales pitch and have it on the home page of your website, but at the end of the day consumers are more likely to watch a video about your business than they are to read about it.

With video you can show your consumers what you're offering, rather than just telling them.

Where do you start?

We've written a few posts about why you need video for your business, what kind of videos your business should have, and how you should market your video content.

A video to start off with is a Brand Story, which tells your clients why they should trust you. These videos create an emotional connection with visitors that is highly effective when converting them to customers!

Here's an example of one of our favorite Brand Stories:

Client testimonial videos are also a good starting point for companies looking to add video content to their website. Adding client testimonial videos near a call to action will help raise your conversion rates as well!

Here's an example of a client testimonial video we created: