OVERVIEW
Tobii Dynavox is a global leader in developing & manufacturing assistive technology for communication. Their groundbreaking communication devices enable people with disabilities to do what they once did or never thought possible.
Driven by their “Power to be You” mission, Tobii Dynavox creates the tools & resources for individuals to live their life to the fullest, communicate, and gain the freedom to lead a more independent life.
The Tobii Dynavox team partnered with Oxenfree to create an inspiring customer success story that highlights an incredible user of their TD I-110 product: a durable touch screen speech-generating device for those with conditions such as autism and purpose-built to keep up with daily life.
PROBLEM
Tobii Dynavox needed video & photo assets for a global campaign highlighting their latest TD I-110 assistive technology touch device, designed for those with communication impairments due to conditions such as autism.
The Built For Life campaign aimed to feature a real user of the device and target audiences across multiple countries to highlight the communication features & durability of the device, which features a 10-hour run time, a built-in crash case, and Gorilla Glass to withstand life's adventures.
Working with a real TD I-110 user, Tobii Dynavox wanted to ensure the comfort of the talent was maintained while allowing adequate time to capture an ambitious shot list.
Tobii Dynavox provided the creative for the project and needed a video production partner to execute the campaign at the highest level: capturing footage & stills that could fuel multiple commercial spots, several aspect ratios, and a variety of language variations to total nearly 400 final deliverables.
SOLUTION
Tobii Dynavox identified the TD I-110 user for the Built For Life campaign: Brock Jackson, an energetic 8-year-old from Louisiana with autism who uses the touch device to communicate.
With the help of the TD I-110 device, Brock communicates his wants & needs boldly, and its durable design is the perfect match to keep up with all of his favorite activities: jumping, running, spinning, and playing.
The Oxenfree team traveled to Louisiana with Tobii Dynavox to capture the everyday life of Brock and worked with local creatives to execute the production.
Throughout filming, we collaborated with Brock's Speech & Language Pathologist, Emily, as well as Brock's family to ensure Brock's comfort & autonomy were maintained throughout the fast-paced shoot days. We built in breaks, kept it fun, and never forced activities on Brock. We did whatever Brock wanted to do and we didn't do anything Brock didn't want to do.
Despite necessary stoppages throughout filming, we were able to execute the boards in a 2-day shoot: following Brock and the Jackson family through their daily activities: snack time at the house, playing in the park, a family outing to the local aquarium, and speech therapy at Brock’s learning center.
Once filming ended, our post-production team got right to work executing a tight turnaround and creating a primary group of 7 videos – one 60-second, one 30-second, and five 15-second videos– in addition to the 3 different aspect ratios and 8 different language variations needed for each piece.
The final assets included 168 videos, 56 subtitle files, and 56 audio files for a grand total of 392 video & audio deliverables (not including the hundreds of photo deliverables executed by local photographer, Harlin Miller Jr.).
CREDITS
CLIENT
Tobii Dynavox
TALENT
Brock Jackson
Beau Jackson
Brianna Jackson
Victor Jackson
Emily Kramer
PRODUCTION COMPANY
Oxenfree Film & Motion
DIRECTOR
Ben Gill
EXECUTIVE PRODUCER
Arthur Goodman
PRODUCER
Hannah Shewbart
ASSOCIATE PRODUCER
Kaelin Danieli
2ND ASSISTANT DIRECTOR
Kaelin Danieli
PHOTOGRAPHER
Harlin Miller Jr.
DIRECTOR OF PHOTOGRAPHY
Logan LeBlanc
1ST ASSISTANT CAMERA
Mitch Cobb
KEY GRIP
Jordan Beard
GAFFER
McKinley Fisher-Lynd
PRODUCTION DESIGNER
Dani Gill
DIGITAL IMAGING TECH
Katie Harris
EDITOR
Katie Harris
COLORIST
Katie Harris
VISUAL EFFECTS
Ben Gill
MOTION GRAPHICS
Ben Gill
SOUND DESIGNER
Shaun Clifford
ASSISTANT EDITOR
Ryan Marmol
BTS PHOTOGRAPHER
Dani Gill
MUSIC
Good Life - Instrumental
by Palm City
SPECIAL THANKS
Blue Zoo - Baton Rouge
GulfSouth Autism Center
Anna Itskevich
Shannon Davis
Blaire Perry
Tricia Pepper
Dan Fredrikson
RESULT
The content was published as a part of a multinational advertising campaign spanning from the USA to France, Spain, Denmark, Netherlands, Norway, Germany, and of course, the home country of Tobii Dynavox, Sweden.
The campaign reached 11.1M viewers, totaled 8.9M engagements, and resulted in 33.4K website traffic.
Not only was the campaign successful in reaching & engaging Tobii Dynavox’s target audience, but it was also recognized with two awards at the 2023 AAF Orlando American Advertising Awards Gala: a Gold ADDY Award in Branded Content & Entertainment For Online Film, Video & Sound as well as a Mosaic ADDY Award which honors companies that display their commitment to diversity, equity, and inclusion through creative work—paving the way for a
more inclusive industry.
The making of the Built For Life campaign was a collaborative process with the Tobii Dynavox team, the Jackson family, the local crew, and Brock’s SLP, Emily. We couldn’t be more proud of all the hard work from everyone on this project!
